Cash Converters Land's End to John O'Groats
Lands End to John O'Groats challenge
With the Cash Converters Land's End to John O'Groats challenge underway we caught up with Carl Murray, long-standing supporter and managing director of Capital Cash. His brave team aim to raise a massive £100,000 for Dreams Come True with a sponsored 12-day 1,000 mile bike ride from Land's End to John O’Groats from the 14th-25th July. The intrepid team are undertaking this cycling challenge to ensure up to 50 children’s dreams become a reality.
Why did your company support Dreams Come True?
Cash Converters have been a corporate partner of Dreams Come True since 2008. The company have already raised a staggering £150k for Dream Children and if they reach their target for this challenge they will bring that up to an amazing £250,000.
“This is a charity close to my heart, I have an 11-year-old daughter, Jasmine, who has Down's Syndrome and she is the love of my life. She has given us more than we will ever give her. When you have a child with an illness, you look at life in a different way but we also understand how fortunate we are compared to many others.
I did a lot of research and there are a great deal of worthwhile charities, however with many of them the money disappears into a large pot and you don’t know where the money is going. I like the fact that Dreams Come True is a friendly transparent charity and you can see where the money goes. I have seen first-hand the positive impact a dream can have on a child. We strongly believe Dreams Come True is one of the most worthwhile charities in the UK, having a direct effect on the lives of children with severe and life threatening illnesses, such as cancer, cystic fibrosis and cerebral palsy. As Cash Converters' chosen charity, we have supported Dreams Come True for 5 years and in that time have raised a phenomenal £150,000. One of the great benefits of Dreams Come True is you can see the results for yourself.”
What fundraising activities have you been involved in for Dreams Come True?
Carl and his team have been involved in many fundraising events at store level and collectively with fellow franchises in the Cash Converters network. Cycling has been a big part of their fundraising with 22 of the team taking part in the London to Cambridge ride in 2009 raising around £12,000. In 2011, 6 of the 22 took place in the London to Paris Cycle Ride. This was quite an achievement, cycling 300+ miles in 4 days and raising £24,000. Two years down the line they asked the question, “What’s next?” They certainly didn’t pick an easy challenge...
So what’s next?
Team mascot Cashie the Cat and the team (Carl, Paul & Richard) from Cash Converters UK have embarked on their toughest challenge yet, cycling some 1,038 miles over 12 days from Land's End to John O'Groats. The challenge started on Monday 14th July and will finish on Friday 25th. The team have been training in the Cotswolds and Wales - as Carl has said 'it's one way to keep fit!'. One of the hardest challenges is not so much the distance, but nutrition. They will burn in excess of 7,000 calories a day and so need to find ways to replenish their bodies in a short space of time. Carl said they have all visualised the moment when they see the John O’Groats sign.
“Our aim is to raise a further £100,000 for the charity which will fulfil the dreams of up to 50 terminally and seriously ill children, bringing a little bit of joy and lasting memories to their lives. As a society, we are good at taking, but I believe that there are people in life who are more fortunate than others and when the opportunity arises, it is good to give back and it is really humbling to see the look on a child’s face when they have a dream; it's priceless.”
Carl will be supported along the route by Martin Neal from the Dreams Come True Office. We wish them all the best of luck.