Malcolm and Edgcumbes blend a special brew
Tea and coffee expert, Edgcumbes, along with tea consultant Malcolm Ferris Lay, has created a special tea blend for national children’s charity, Dreams Come True, in aid of its annual fundraising campaign, the Dream Tea.
Edgcumbes and Malcolm worked with Dreams Come True’s team to create a tea that everyone can enjoy. The tea is a special blend of orthodox Assam teas which give a strong and “malty” character, blended with high grown Kenya teas renowned for their brightness.
Alice Rendle, managing director of Edgcumbes says of the blend: “Kenyan tea was introduced in 1903 and started to be grown commercially by 1924. It is now the third biggest exporter of tea after China and India. In the UK we drink more Kenyan tea than any other.The Assam tea which has been also used is what we call of orthodox manufacture. Most teas used are CTC and of a smaller type ideal for the teabag business. Dream Tea Assam is full of flavour and has a 'malty' character which when blend with Kenya produces a good ‘cuppa’.”
Malcolm Ferris Lay said: “The result is a true tea of character and strength which epitomises the children whose dreams we are hoping to fulfil.”
Sue Fowler, Head of fundraising, Dreams Come True says: “The tea is absolutely fantastic and we are delighted that Edgcumbes and Malcolm Ferris Lay have worked so hard with us to create such a special tea blend. Both Alice Rendle, Edgcumbes’ managing director and Malcolm have been in the tea industry for many years and their combined experience has helped us create a delicious tea for all our supporters.”
About Dream Tea
Dreams Come True asks everyone to turn at least one of their daily cups of tea into a special moment by adding delicious cakes and biscuits, and taking the time to spend it with friends. At the same time people are asked to raise money that goes towards helping provide joy to terminally and seriously ill children by fulfilling their dreams. For more information please see: www.dreamscometrue.uk.com/dreamtea
How coffee and tea shops can get involved
Coffee and tea shops across the country got involved this year, raising funds with a range of activity. This included anything from having a collection box on their counter, to donating a percentage of sales on the Dream Tea day, to selling raffle tickets or bespoke dream tea biscuits.
For more information on how to get involved, please email firstname.lastname@example.org
Malcolm is an ambassador to the Dream Tea and works for the Tea Council. He advises the likes of the Director General of the Indian Tea Board and Afternoon Tea venues. Malcolm's clients include Atlantis, The Palm Hotel & Resort Dubai, Ritz-Carlton Dubai, Rosewood Mansion on Turtle Creek (Dallas), The Dorchester, The Savoy, Wedgwood, The Royal Collection (Buckingham Palace and Windor Castle), Althorpe House and many other reputed institutions. Malcolm has lectured for the Royal Oak Foundation in Chicago, London, Dubai, Sydney, Tokyo and Bahrain.
Edgcumbes is a specialist tea company, founded over 30 years ago by Tea Taster Christopher Rendle who had gained extensive experience in Africa and India with one of the UK’s foremost tea trading companies James Finlay.
Edgcumbes blend and source teas from all over the world and many of their blends remain unchanged since the company’s inception. The collaboration with Dreams Come True has sparked interest from many in the tea industry and resulted in a company tea party that raised over £2000 in July 2014.
Source: Dreams Come true
No one has left a comment on this page yet.
Leave a comment
All fields are required, to leave a comment.